Hello, I am sayali angolkar from sayaliangolkar.com I am a digital marketer and I provide services like Website designing, graphics designing( logo designing, book cover designing), and other digital marketing services. And today I am going to talk about Digital Presence and how one can achieve Digital Presence for business in 5 steps.
If you are a business owner and yet to have your digital presence and don’t know where to start? Then this is for you.
So let’s get started.
First thing first, let’s define what a Digital Presence is?
Digital Presence means how your business will appear online when people search for your business or company on the internet.
Digital Presence is also known as Online Presence.
Now that we have understood the meaning of digital presence, You might be thinking about why you even need to have a digital presence.
Well for starters that’s where everyone is. People are online, day-in and day-out.
Do you know according to a report by “Hootsuite” and “We Are Social “shows that people are spending on average 6 hours and 42 minutes online every day.
Does it mean that your potential customer is out there on the internet for 6 hours every day, then why aren’t you out there trying to reach them?
Now that we have seen the need for digital presence let’s see what are the ways to achieve it.
Achieve Digital Presence in 5 steps :
step 1: Google Business Listing
You can list your business on Google using one of google’s services called Google my business.
Google my business lets you promote your Business Profile on Google Search and Maps.
All you have to do is create Google My Business account and you can connect with your customers, post updates to your Business Profile and see how customers are interacting with your profile.
It helps You Be there when customers are looking for you online. with the help of google my business be found by your customers anytime anywhere. This is why it is the first step while achieving Digital Presence for your Business.
Step 2: Social Media Presence
Social media is a very strong means to reach a lot of people at a time and having a social media page for your business is very important. So you can create your business page on social media platforms like Facebook, Instagram, Twitter, etc.
Your work doesn’t end by creating these social media pages, you need to post useful content regularly to increase your page’s engagement.
You can also create some contests, quizzes, giveaways to increase engagement.
You can also boost your posts by promoting them with the help of paid ads. A Social Media platform like Facebook, Instagram, Twitter lets you run ads on it.
You can achieve great leads by investing relatively less in these ads if you target the right audience.
Note: Always remember while performing social media marketing, your focus should always be on giving value, building trust than selling your products to customers. Customers will always buy from someone they trust so build trust by giving value through your posts.
Step 3: Building a Website.
A website is a collection of web pages with related content that is saved under a name called a Domain name that is unique to every website and published on a web server.
Having a website is one of the essential parts of having a Digital Presence. It’s a very important step towards brand awareness or personal branding.
A website that is informative, responsive, and more importantly has great functionality that helps your potential customers to discover, learn, understand, and realize the potential of your products and services.
If having a social media page is like living in a rented house then having your own website is like living in a house that you own.
Step 4: Promoting your Website
After you have built a website you need to promote it to make sure it‘s reaching the right people.
Two of the most important techniques are :
- Search Engine Optimization Also called SEO
- Google Adwords – a service from google itself
Search Engine Optimization (SEO)
SEO is basically an Art and Science of Raising the visibility of a website in search engines such as Google
Search Engine follows some predefined algorithm for SEO, If a Website fails to follow the SEO guidelines then it is hard to get a good ranking in Google search.
Higher natural ranking builds trust among searchers. The customer typically buys from a company that comes up top in the search list.
Research suggests that if you are not in the top 5 – 15 ranking on google your website is almost non-existent on the internet.
Better the SEO=Better the ranking =More Visibility = More Business.
Pro tip: Updating your website with new content is one of the many ways to get a good SEO Score. Content like Blog articles on some useful topics in your field is one great example of content that helps with SEO.
(Do read: How to create a blog? for more information.)
Note: Once your website is optimized with SEO, It takes a minimum of 3 months to show results.
Google Adwords by Google
Google Adwords: it’s a campaign by Google. Which helps to advertise on Google search engine.
With Google Adwords, you will be able to reach your customers at the precise moment they are looking for your products or services.
All you have to do is set up a daily budget, insert the keywords you want your ad to be triggered by, and done.
Advantages of Google Adwords:
- You choose your own maximum daily spending limit (Daily Budget)
- You only pay when your customer clicks your website’s ad.
- More cost-effective than yellow pages, Banner, and ads.
- Results can be seen instantly.
Step 5: Marketing Automations
Marketing automation is used to maintain the customer relationship
You need to keep your existing customers happy and be in touch with them so that they require a product or service that is similar to the one you provide they don’t look anywhere else.
Even if they don’t need your products they will be referring you to their friends and family. never underestimate the power of word of mouth. your happy customers are your biggest advertisers.
Now, the tools that will help you be in touch with them are Email Marketing and Bulk SMS Services.
These tools are easy, fast, and affordable. Through which you can send monthly newsletters, special offers, and invitations to keep your customers coming back again and again.
These were the 5 steps to get started with a digital presence.
Note: do check out these interesting articles :
Now All you need to do is Take Action: Get started
You can do all of these yourself. and if you think that some of the steps are too technical for you to do them, you can hire professionals to help you with it. You Can hire people to do it part-time, full-time, contract-based.
You Can even hire me. if you want you can Click Here and Book a call where we can discuss your needs.
I hope that you gained enough knowledge from this post to get started with your company’s Digital Presence.
So just go ahead build your online presence and comment below about how your experience was and what are results you have achieved so far.